For newly forming Grassroots groups
- Advise new groups on how to form and become organized
- should you go for non-profit status
- pitfalls and advantages of affiliating with other groups, or
- remaining independent
- Beginning your relationships with the press
- Developing your message and creating an identity
- Identifying the minimum skills your new group will need
- Forming your first board
- Finding your start up funding, how much money will you really need, where can you find it
- Creating and maintaining a positive political climate in your area
- Effectively combating disinformation and bad press
Launching and maintaining effective environmental campaigns
- What do you do when the first bad timber sale, mine, or other horrible has come to your town.
- The most common pitfalls that campaigns run into
- Researching your opposition and scoping the problem
- Establishing community based campaigns
- Selecting and implementing sound strategies
- Writing and distributing effective alerts and calls to action that move people to action
- Establishing a strong political and organizational base for your campaign
- Holding on to your “wins” after you get them